A. To make the Service work
We process data necessary to:

• Create accounts and allow you to play our games and use our Service
• Operate the Service
• Verify and confirm payments
• Provide and deliver products and services you request
• Send you Service-related communications

B. To make the Service better
To provide an excellent service for our players, we collect and process necessary data to:

• Create and update player profiles
• Improve the Service and player experience
• Provide social features as part of the Service
• Customize your Service experience
• Respond to your comments and questions and provide player support
• Provide you offers in the Service as well as in other websites and services, and by email
• Send you related information, such as updates, security alerts, and support messages

C. To show ads
To show you personalized advertisements in the Service as well as in other websites and services (including email) we process necessary data to:

• Track the content you access in connection with the Service and your online behavior
• Deliver, target, and improve our advertising and the Service
• For information on how to opt-out from personalized advertisements, see section 'Your rights and options' below.

D. To protect
Making sure the Service is fun and fair is important to us. In order to keep the Service protected, to fight fraud and ensure acceptable use otherwise, we process necessary data to:

• Analyze and monitor the use of the Service and its social features
• Take action against fraudulent or misbehaving players

E. To verify
In all of the above cases and purposes, we may verify, categorize, and store all collected data.