As a Club Leader, you set the direction for your Club. Aside from creating the Club name and Club motto, you can decide if the Club is public or private, the progress/level requirements to join and choose your Club's Co-Leaders.  It's important that you communicate your Club expectations to the rest of your Club so they know what to expect. You can recruit members, and you can also remove members who may not be actively participating from the Club. 

If you would rather be a regular member of a Club you’ve already created, you also have the option of promoting someone else!